The SKYY vodka in this ad symbolized high social class and the ad suggested the social identity of men and women. There are some significance things that showed the purpose of this advertisement.
The scene is taking in a condo. The floor is smooth and reflecting. We can see other high buildings through the French window. These are the evidence of the condo that in the middle of a city. A woman is in an evening dress and wearing high heels. She looks elegance. A man is in a suit base on his sleeve. The place and their dresses represented they are rich. They have goblet glasses in their hands which suggested they are social. There is a bottle of SKYY vodka on the table, which suggested the vodka is a symbol of a high social class that people are rich and social.
The bottle of SKYY vodka is not only a symbol of a high social class, but also serves as a symbol of a sexy woman. The man in this ad sits in a shell-like chair and only shows his sleeve and the goblet glass, so people know nothing about this man. The significant thing he wants to show is the goblet glass which corresponding to the goblet glass on the front table. The shell-like chair is a little bit upward, which showed the man looks at the woman. The woman stands with her high heels, reaches her right arm to the top of the chair and looks at the man. The feminine posture of the woman is sexy and attractive. Her dress is sexy and in dark color, which is corresponding to the bottle of SKYY vodka next to the goblet glass which is on the table. The complex of the shell-like chair, a goblet glass and the woman represented the complex of the white table, a goblet glass and a bottle of SKYY vodka. Correspondingly, the bottle of SKYY vodka remained people the woman in a sexy evening dress, which made the vodka more desirable.
Color is another significant thing in the ad. Color on the left side of the ad is bright and the right side is dark, which structured sharp contrast. Under the dark light, the woman look more attractive and it is good to drink wine. In addition, the white shell-like chair as the background, the blue SKYY vodka bottle in front of the ad is highlighted. The interior of the chair is dark, which made the man inside more mysterious. People can image how the man looks like according to their favorite. The logo “SKYY” on the bottle is silver which is well-marked and easy to see. The color of the ad is cold except the skin color of the woman. The cold color suggested masculine of men.
This ad used symbols and colors to suggest the masculinity and femininity; also made the SKYY vodka desirable.
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