The ad “Journey in Style” of Banana Republic for Spring 2011 that I found in youtube.com articulated race and sexuality. A group of young people are going on a journey and all of them are stylish. This group of people includes different races and sexualities. They get more friends on their journey and present a harmony sense.
In this commercial ad, women are wearing skinny pants, dresses or colorful and beauty tanks. They are all with supply long hair and they look charming. They are driving a car with their hair waving in the air and smile. They look sexy and desirable in the ad. They usually keep their arms and legs together, which look more feminine. Not only their feminine posture, but also their reaction suggests their relationship with men. Men and women get close in the sense; women in the sense as the attractive model to get more friend in the journey. A woman runs to a man and relies on him are considered dependent of femininity. Men with short hair and in masculine style clothes, which are loose and dark color, look stronger than women. Guitar was usually played by men, so men play guitars and women sing in the sense show different characteristics of both sexes. People with different sexes are attractive to each other with their particular stylish appearance.
There are people with different race in this ad, which suggests that the brand is universal and you can be friend with different kind of people in the journey. The ad expressed its universal by presenting people with different skin and hair colors. They represent Americans, Africans, Europeans and Asians, etc. They are not separated in different groups with different races; they hold their arms and stand in a line, which give a sense of being friend and harmony. In history, people with color skin were discriminated, but they get along with each other in this ad, which suggest that people are equal in this brand. People can find their own race in the ad, so they will feel more comfortable with this brand and be interested in the styles that provide for their races. People have different culture will have different styles, but this brand has all styles for all races. Therefore, people with different races in this ad are in different styles.
The ad “Journey in Style” of Banana Republic has different races and sexes. They all have their own style and distinct feminine or masculine postures. This ad is not only showing how great their styles, but also trying to attract people with different races and people who want to get in good relationship with others.
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